When creating your advertising campaign, you might have heard the expression “sell the sizzle, not the steak.” This is a great way to create great slogans for business. Show me how Characteristics of good slogan taglines is Apple:Īpple’s famous tagline (relating to the company as a whole) is “Think Different.” Whereas the well-known slogan for the first generation iPhone was “This Changes Everything.” Is a company message different from a slogan?īrand slogans and taglines should take inspiration from your company message, values, and beliefs to create a short phrase that tells people who you are and what they’ll get when they buy your product… Think of it like a battle cry telling people what to expect from you.Ī good start is to develop an ethos or company message example and try to make it as concise and catchy as possible while still providing an insight into who you are as a business.Į-stores are going to make the big bucks this year. In contrast, a slogan is more commonly used in an advertising campaign to summarize a specific product.Īn excellent example of slogans vs. The main difference between a slogan and tagline is that a tagline covers the brand as a whole. Both are short “catchphrases” used by a brand to summarize what they’re all about. Slogans and taglines are often confused simply because they serve such similar purposes. Marketing campaigns rely on these “mottos” to help provide a summary of why your brand, product, or service is so great and what makes you unique. The Oxford Languages tells us that a slogan is “a short and striking or memorable phrase used in advertising,” which is a pretty accurate slogan definition. These compact ‘mission statements’ will be one of the first things your target audience hears about you, so it’s vital that they accurately represent your brand, products, and image. Once you’ve taken the time to develop a unique brand name and bespoke logo, crafting the perfect company slogans should be high on your to-do list. The best brand slogans are instantly recognizable and will keep your brand front-and-center in the minds of your customers (consider the success of “got milk?”) and are instrumental in creating a great first impression. Memorable and catchy slogans are vital in any effective marketing campaign.

Slogan for oxford casino